the story of rig vert
Rig vert began in 2019, during a time when everything I thought I was started to blur.
I had just stepped away from a path that felt predetermined, leaving behind my studies in economics and a future in finance.
I found myself in Berlin, in a moment of uncertainty, not knowing who I wanted to become or where I was heading. Clothing became one of the tools in that search, a way to choose, to rebuild, to experiment with identity.
I didn’t realize it then, but that moment became the seed of rig vert.
^ photo from the first rig vert website
In 2022, living in Madrid, I decided to turn that personal journey into a project.
With my background in sustainable textiles and my passion for materials, I began curating garments with the idea of offering other women what I had found myself: clothes that elevate, that stay, that reflect who you are.
In January 2023, rig vert launched online. It started small, few pieces, a lot of belief. Later that year, we opened our first tiny space: a converted garage in a quiet neighborhood.
> (photo of the first rig vert office, a converted garage + small rendering of the space)
In January 2023, we launched online. It started small, few pieces, a lot of belief. Later that year, we opened our first tiny space: a converted garage in a quiet neighborhood.
It wasn’t glamorous, but it was a turning point.
For the first time, rig vert had a physical home, a place where the project could grow.
That same year, our first pop-up in Madrid showed us that rig vert was not only about clothes.
Meeting our clients face to face for the first time confirmed that what we were building resonated with women who shared our values and vision and that was so so exciting <3
2024 was the year of expansion.
We hosted pop-ups in Madrid, Barcelona, and Paris, and in December we opened our current space in Santander, a showroom and studio in the heart of the city.
Built with the help of friends and a lot of collective energy, it was everything we had dreamed of: not only a store, but a place to work, to create, and to gather.
Today, rig vert is a growing community of people around the world who actively shape who they are through every choice they make.
At the end of the day, for us, clothing is the beginning of something greater, the tool to shape the life you envision.
Thank you thank you for being here <3
mers & rv team
> photo: september 2024 at Paris FW, at our second pop-up that year, where we lost all our stock and got back the night before
